INCUBATE AFRICACrunching the African Tech sapce
June 20, 2024
Funding and Acquisitions

Egypt’s ILLA raises $2M to diversify its offerings to FMCG value chain

  • October 19, 2021
  • 2 min read
Egypt’s ILLA raises $2M to diversify its offerings to FMCG value chain

“Having worked for over 15 years in the FMCG industry working for Coca-Cola, Clorox and others, I could see firsthand the kind of fragmentation that exists within logistics operations for big-name FMCG brands, and that called for a better approach than the existing solutions,” said Mahmoud El-Zomor, the startup’s CEO who founded the company in 2019.

Upon sensing a need for such a service, El-Zomor teamed up with his co-founders — Alaa Jarkas, Ahmed Sakr and Hossam Saraya — who have some background in the industry to build ILLA.

ILLA services are designed for distributors, food and beverage chains, hotels, hypermarkets, manufacturers and other stakeholders involved in the FMCG industry.

The company has a unified platform and centralized operations team that handles middle-mile delivery logistics for FMCGs. The delivery provided by the company reduces friction between the brands and logistics suppliers as complete visibility of operations is assured.

Since its launch, the Egyptian startup has completed more than 250,000 transactions from over 65 clients. Some of these names include Coca-Cola, P&G, Danone, Nestlé, Juhayna, and PepsiCo

About Author

Incuabte Africa

Incubate Africa, founded on June 5, 2016, is a Tech company based and Founded in Africa with the main focus of showcasing African-developed technology to the rest of the world. We strongly believe in what Africa has to offer the world. #Revolutionizing the startup culture

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Copy link
Powered by Social Snap