Egypt’s ILLA raises $2M to diversify its offerings to FMCG value chain

Incubate Africa

October 19, 2021
2 min read

Egypt’s ILLA raises $2M to diversify its offerings to FMCG value chain

ILLA is an Egyptian startup that provides full-stack delivery solutions to corporates and small businesses in the FMCG sector. And today, it is announcing the close of a $2 million funding round to scale across Egypt. Click to Tweet

“Having worked for over 15 years in the FMCG industry working for Coca-Cola, Clorox and others, I could see firsthand the kind of fragmentation that exists within logistics operations for big-name FMCG brands, and that called for a better approach than the existing solutions,” said Mahmoud El-Zomor, the startup’s CEO who founded the company in 2019.

Upon sensing a need for such a service, El-Zomor teamed up with his co-founders — Alaa Jarkas, Ahmed Sakr and Hossam Saraya — who have some background in the industry to build ILLA.

ILLA services are designed for distributors, food and beverage chains, hotels, hypermarkets, manufacturers and other stakeholders involved in the FMCG industry.

The company has a unified platform and centralized operations team that handles middle-mile delivery logistics for FMCGs. The delivery provided by the company reduces friction between the brands and logistics suppliers as complete visibility of operations is assured.

Since its launch, the Egyptian startup has completed more than 250,000 transactions from over 65 clients. Some of these names include Coca-Cola, P&G, Danone, Nestlé, Juhayna, and PepsiCo