After failing in its debut in Africa in 2014, Spotify , The leading streaming subscription service in the globe with over 60 million subscribers and 140 million active users, is looking to launch again this year in South Africa. According to a Job Advert, Spotify has created speculations of its services being launched and being available soon to the South African Folks.
While a launch date and prices for Spotify in South Africa have not been set, the service is expected to offer its standard packages:
- Spotify Free – shuffle play with ads and limited song skips.
- Spotify Premium – $9.99 per month in the US with a 30-day free trial.
- Spotify Family – $14.99 per month for you and up to 5 people who live with you.
- Spotify Premium for Students – $4.99 per month (includes Hulu in the US).
In its most recent expansion, Spotify launched in Thailand at 129 Baht (R50) per month for a Premium subscription.
Spotify is set to be a competition to African Streaming plartforms ,Simfy Africa, Deezer, Rara and Rdio, This is not the first time Away brands of music streaming plartforms try to penetrate into Africa: MixRadio tried expanding to iOS and Android in 2015, but was killed in 2016.
Rara was shut down, and Rdio sold to Pandora – after which it stopped operating in South Africa. This did not stop Apple Music and Google Play Music launching in South Africa, though. Naspers also launched Joox, its music streaming service from Tencent, in August.
