Startups

The social media startups

Incubate Africa

January 15, 2017
4 min read

The Other day just having fun with a couple of my friends, we struck a conversation about controversy and social media effects upon Individuals that struck a point on my mind about startups, what of the startups which are unable raise capital and hire a marketing team? reach out their platform to the outer world? well then social media is a good platform . I believe the best startup capital is social Media, this is a tool capable of destruction and construction of business or even an Individual. This is a tool so seductive to the human race, it has become the other better half, the daily companion in times of comfort, business research, growth, politics, laughter , and even trolls.

I am basically a strong fanatic of social media for most of the reasons mentioned above, Social media has kept me up to date. Basically my HR skills lie on a low percentage bar so as many developers out here. We come up with solutions and Platforms very good to our own eyes, a couple of friends and family. Now the problem comes when we are supposed to advert the product, Being a Techy Introvert that’s quite hard to deal with, marketing involves going out, meeting people, talking to people and socializing and this are major weaknesses of Introverts, So what do we do? some let the solution stay on the 127.0.0.1 ( LOCALHOST) while others just decide to outgo themselves in a peculiar way,

Launch the product online.
Create Social Media pages for interaction
Know the feedback response from those that will interact with the platform.

Well clearly this has saved the Introverted Entrepreneurs from facing their fears, but its good at times to go out of your own way face your fears and know what beholds, Everything good is out of the comfort zone. So why do startups seem to have such a distinct advantage in the social media marketing realm? The answer revolves partially around the fact that social users love what’s new — and startups are new by default and social media serves as a perfect “runway” on which to build a reputation.

Let’s learn from the Facebook curve of growth, despite it being the basic social connector of people, it also uses the social media for growth how funny, but that is the funny truth. As you can see the number of Adults on social Media is at a high percentage, and all this adults are out here for a purpose: Angel invest, find job opportunities, support unknown businesses, connect and share ideas.

According to BrandWatch in 2016 the :

Social media business statistics

Social networks earned an estimated $8.3 billion from advertising in 2015
38% of organizations plan to spend more than 20% of their total advertising budgets on social media channels in 2015, up from 13% a year ago
Only 20 Fortune 500 companies actually engage with their customers on Facebook, while 83% have a presence on Twitter.
People aged 55-64 are more than twice as likely to engage with branded content than those 28 or younger
96% of the people that discuss brands online do not follow those brands’ owned profiles
78 percent of people who complain to a brand via Twitter expect a response within an hour

Our African Penetration to to the internet by June 2016 was at 28.7% making an assumption of probably half the percentage are adults.

The Entrepreneur’s startups that used social Media as a basic capital for their growth is impressive you can check out the list HERE.

Consider doing the following for your startup let your self stay behind and focus on the platform and consumer relation this 2017 and see how you will fair up :