Meet 2kuze your friendly digital farmer’s market
The Agriculture society in Kenya is the real mainstream, I mean that sector continuously grows either technologically or productively, a lot of innovations now seem to help farmers meet their demand and markets easily either big market or small market.
2Kuze a mobile platform that’s helping the east African Countries monetize and meet their markets quicker and easily is creating a big impact in the region for the small scale farmers!. 2kuze a Swahili word meaning “let’s grow together” is a product developed by Mastercard’s Nairobi Labs for Financial Inclusion with funding from one of the largest privately funded organizations: Bill & Melinda Gates Foundation.
2kuze Earlier reported by Techcrunch states that ” This also creates a digital business history, which Mastercard believes farmers can use to gain first-time access to small business financing from banks. While agriculture in Africa employs 65 percent of its labor force (nearly 50 percent women), 80 percent are smallholder farmers―largely single families on small plots of land, according to World Bank and UN Food and Agriculture Organization statistics. “
Many farmers in the Rural regions reach their buyers and markets through middlemen of which the profit gains are not as much better compared to personal interaction between the farmer and the buyer and 2kuze are here to help the farmers reach a greater potential of their products and sell.
2kuze is being launched to over 2000 farmers in the remote and none remote areas in collaboration with Cafédirect Producers’ Foundation, a nonprofit that works with small farmers. After the full-blown successful test of 2kuze the product is planning to go beyond Africa.
“Once its fully commercial and full blown tested, then it is something we will extend not just to Africa, but to emerging markets with similar dynamics,” said Monehin.
2KUZE will allow farmers to spend less time traveling to and from markets. This is especially important for women farmers, Mastercard says, because they often cannot take the time to travel from their farms due to family responsibilities.
