Funding and Acquisitions Easyshop Easycook Secures Seed Financing led by EchoVC By Incubate Africa Posted on May 3, 2018 4 min read 0 0 Nigeria’s Based Easyshop Easycook has raised a seed financing led by EchoVC Pan-Africa Fund. Easyshop Easycook is an online fresh food processor and grocer targeting working professionals and SMEs. “Our vision is to optimize the fresh food supply chain by empowering the various participants and delivering repeatable value,” said Saudat Salami, founder, and CEO. “Despite significant demand on the customer end, we realized that friction was causing massive amounts of waste and fraud in our food supply and it is incredibly important to us that we offer a streamlined pipeline to local farming communities while providing them the opportunity to generate greater income by optimizing and increasing the supply of quality food ingredients to business and retail customers.” Easyshop Easycook partners with smallholder farmers, particularly women farmers, by working with the Lagos State Government to organize farming communities into clusters, guaranteeing production offtake, while ensuring that farmers can cultivate their entire farmland rather than just limited portions. This will no doubt improve the standard of living across these farming communities as well as deepen economic activities within the area. Easyshop Easycook is also a beneficiary of the Lagos State Employment Trust Fund’s Loan Scheme. “We are incredibly excited to back Saudat and her team. We have been tracking her progress over the last few years and have been consistently impressed by her ability to build trust across the entire supply chain. Her understanding of the business is unrivaled (she’s been doing this for over a decade) and her unique insights into behaviors in the offline market exhibited by farmers, traders and consumers are invaluable. We believe she represents the type of elite entrepreneur we love to support,” said EchoVC’s Olaide Olusoji-Oke. “We are thrilled by the broad impact of Easyshop Easycook on families, businesses, farmers and food safety standards across Nigeria and very pleased to welcome Saudat and the Easyshop Easycook team to the EchoVC portfolio,” said EchoVC’s Fisayo Durojaye. With this investment, EchoVC’s Olaide Olusoji-Oke and Fisayo Durojaye will join the Company’s Board of Directors.